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ED by Ellen DeGeneres Lifestyle Brand Debuts Online

Ellen DeGeneres’ lifestyle brand (for which she partnered with Chris Burch) has finally arrived. The TV talk show host has launched the website for ED making this yet another celebrity-backed lifestyle brand that has launched recently. DeGeneres is peddling clothing, accessories and homewares and the aesthetics are clean, pristine and very all-American. Also: perfect for animal-lovers.


A photo posted by ED by Ellen (@edbyellen) on

On tap for apparel are plenty of basics and wardrobe classics: smart button-downs that can be dressed up or worn casually and slouchy T-shirts with animal drawings. In fact, animals are a huge motif throughout the entire ED range, popping up on everything from shirt pockets to plates. For apparel, the cheapest thing you can get right now is a $35 solid crewneck tee, which you can pair with the most expensive clothing item, a blazer for $245.

DeGeneres’ homewares include coasters, glasses, bowls for everyday eating and entertaining, placemats, pitchers and more. Prices peak at $365 for an already-sold-out handmade decoupage cake platter made in collaboration with John Derian and start at $25 for a bottle topper.

ED has certainly got all the stuff that will appeal to the average American for whom simplicity reigns. You can check out everything the store has to offer at