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Miu Miu Releases First-Ever Fragrance

Image: WWD

Image: WWD

Calling all fragrance fanatics: Miu Miu just announced its first-ever scent, aptly named Miu Miu. Mark your calendars, as this is one chic perfume you don’t want to miss out on. 

Miuccia Prada was hands-on the entire way, making sure both the bottle and scent were perfectly in line with the brand. So what exactly does the fragrance smell like? According to WWD, the scent contains a “lily of the valley note, made by mixing jasmine with rose absolute and some green notes.” Akigalawood adds woodsy, peppery accents. Givaudan perfumer Daniela Andrier, who helped create the scent, used a Miu Miu dress from Fall 2011 with embroidered lilies of the valley as inspiration. 

The brand chose actress Stacy Martin as the face of the fragrance. “Stacy was a very obvious choice because she already belongs to the Miu Miu family, having appeared in two of its fashion campaigns,” said Caroline Javoy, group vice president of marketing for the label at Coty Inc., Miu Miu’s fragrance licensee. “She is an uncommon talent and an uncommon beauty because at the same time she is very timeless and modern. She’s like the Miu Miu girl: She’s young, elegant and graceful, but has a bit of a dark side, which makes her very special and gives her an edge.”

Miu Miu eau de parfum will debut in August in Harrods in the U.K. and exclusively at Neiman Marcus and Bergdorf Goodman in the States from September through December. 

[Via WWD]