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Beyoncé-Inspired Architecture Is Happening in Melbourne CBD

Beyonce vegan diet

Image: WENN

Who run the world? Beyoncé, people. The singer has inspired a 78-storey skyscraper going up in Melbourne’s CBD, because there ain’t nothing this girl can’t put her flavour on. Wuh, uh, oh!

NME reports that the Premier Tower, consisting of retail space, apartments and hotel rooms, will have serious curves that have Beyoncé written all over it.  “We will reveal that the form does pay homage to something more aesthetic – we’re going to trust you’ve seen the music video for Beyoncé’s Ghost,” architecture firm Elenberg Fraser’s press release explains of the building.

ICYMI, the 2013 music vid shows Queen Bey getting about in a piece of always-chic black billowing fabric, with a wind machine creating some serious shapes. As it turns out, curves work just as well on building as they do on clothing and bods alike.

“The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements. Art and science? You betcha,” the release explains.


PREMIER TOWER: 134-160 Spencer Street, Melbourne, VIC.

A photo posted by E L E N B E R G F R A S E R (@elenberg_fraser) on

For the Bey-inspired tower to take on its chosen location of 134-160 Spencer Street near Melbourne’s Southern Cross railway station, a 1970s-era pub called Savory Tavern will need to be demolished. The venue was reopened in 2014 following a 20-year-closure, but is now due to bey taken down. 

Melbourne, can you handle this?

[Via NME]