Calvin Klein Underwear wants to remind you that they are the purveyors of sexy, and they’re doing it with their latest campaign, aptly called “the original sexy.” The lingerie arm of the fashion brand has tapped Joan Smalls, Kendall Jenner, Isabeli Fontana and Edita Vilkeviciute for the campaign, which showcases lacy bras and panties, as well as more basic options, uplifted by mesh or simple lace trim.
The label tapped Mikael Jansson to shoot the girls in Calvin Klein’s trademark black and white. “Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” Calvin Klein Chief Marketing Officer Melisa Goldie said in a statement. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”
Kendall Jenner chatted with WWD about the shoot, which she called “super fun.” Though the reality star had little else of substance to say about shooting other than how pleased she was to be able to hang out with her model friends, it’s clear that she’s excited about her second go-round with the label.
Check out the campaign images in the gallery below.