Katy Perry might have designers like Scott at her beck and call, but she says her personal style was born at H&M. “H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years,” she said.
Perry announced her involvement with the Swedish retailer with a post on Instagram. “Ladies, Gentlemen & unlabeled – let’s take a petite pause on the beauteous summer we are experiencing & open our calendars tooooo…THE HOLIDAYS,” she wrote. “I am excited to announce that I will be starring in @hm‘s #HappyandMerry Holiday Campaign launching later this year!!! Stay tuned for the whole unwrapping!”
We’ll be watching closely as more images from the forthcoming campaign leak out.
[via WWD, @katyperry]
