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Adidas, Pharrell and a Bevy of Artists Reimagine the Superstar Sneaker

Adidas Superstar sneakers are getting an artsy makeover thanks to a new mass collaboration between Pharrell Williams and a group of artists. The much-loved producer and fashionisto has partnered with photographer and director Cass Bird, architect Zaha Hadid, artist Todd James and Japanese artist Mr. on a mass collaboration in which each puts their personal spin on the Adidas Superstar Supershell sneaker. 

For the 10-piece “Artwork” collection, the artists dreamed up one design each to place on the shoe’s toe shell while Pharrell himself came up with the remaining six designs. Each shoe comes in either black or white. Playful florals, smiling anime characters and some good old fashioned photography decorate the shell caps, bringing a dope spin on the classic Adidas shoe. Part of the limited-edition range is already up on the Adidas Originals website, marked with a “coming soon” tag, with prices ranging from $100 to $120 – not a bad price for a pair of fly kicks. 

Watch Pharrell talk the collection in the video above.

[via Hypebeast]