The Buzz Latest News

Goop Is Launching an Organic Beauty Line

Gwyneth Paltrow Juice Beauty

Image: WENN

When Gwyneth Paltrow isn’t selling eye roll-worthy clutches with names of rappers whose songs she probably didn’t become a “fan” of until she became BFF with Beyoncé, she is also out here trying to make sure our skin game is on point. The actress’ Goop lifestyle website has announced the launch of its own cosmetics range in collaboration with Juice Beauty.

Now, Gwyneth would never allow you to put any ol’ thing on your face, so of course the makeup and skincare line is made with organic ingredients. The California-based brand is teaming with the lifestyle site for a private-label range, Goop by Juice Beauty, due out in March. A look at Juice Beauty’s website gives an idea of what the product range might look like. There are plenty of anti-aging options in both the skincare and makeup categories, anti-acne items and several products made with green apples. 

Paltrow will also sit as Juice’s creative director for makeup, with her range of Juice Beauty Phyto-Pigments hitting shelves in January. Juice Beauty’s items have a two-year shelf life due to the organic nature of their ingredients – something to keep in mind when you inevitably make your purchases.

In the meantime, we will be sitting here patiently waiting to see what Gwynnie comes up with for her latest project.

[via Fast Company]