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Watch: News Anchor Refuses to Talk About the Kardashians in Epic On-Air Rant

The Kardashian news cycle is continuous enough for the reality TV family to have their own news channel (Kris Jenner, if you’re reading this – please disregard that last sentence!). Despite complaints, the public simply can’t seem to get enough of them, to the chagrin of the poor souls tasked with reporting on every little mundane and vapid thing each member of the family does (present company included). Whether it’s taking selfies with a political leader or trying on a waist trainer, the real martyrs in the Kardashian publicity machine are the writers and reporters who update the tabloid-hungry masses on every. little. thing. that goes on in this family.

Fox 35 Orlando’s John Brown is just another member of the media who has had enough. Before a segment covering Kylie Jenner’s new pet rabbit Bruce was about to begin, Brown announced that he will not entertain such fluff (no pun intended). “I’m having a good Friday, so I refuse to talk about the Kardashians today,” he said as he got up from the couch and moved offscreen. Another anchor promptly replaced him, but Brown’s presence was felt thanks to his offscreen rant about the ubiquitous family. 

“I don’t care! I’m sick of this family, I can’t take it anymore!” he shouted. “It’s a non-story! We’re talking about this family every freaking day on this show! Nobody cares about this family anymore!”

Took the words right out of our mouths. Watch Brown go off in the clip above.

[h/t Uproxx]