Acne Studios Taps a 12-Year-Old Boy for Its Women’s Campaign

 

Coming soon – #AcneStudiosFW15

A photo posted by Acne Studios (@acnestudios) on

Frasse Johansson, son of Acne’s Johnny Johansson, dons a pink jacket with oversized stitching detail, a pair of sunglasses, rings, a purse and, of course, high heels. The Viviane Sassen-shot ads represent a continuation of fashion’s love affair with gender bending and this time, they’re crossing the generation gap. “The cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms,” Johansson told WWD. “I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I’m happy that he wanted to be a part of the campaign.” 

While we’re all for battling gender norms and appreciate the artistic angle, we can’t help but wish to see the clothes on someone fully grown. Still, we have to give little Frasse props for standing around in high heels for the shoot – that must not have been easy on such a young boy’s feet. Somebody give him a cookie.

[via WWD]

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