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Inside New Shoe Label JF London’s Fashion Week Launch

We loved attending our favourite designers’ shows during London Fashion Week Spring 2016, but one of the highlights from this season was the launch party for brand new shoe label JF London. What girl wouldn’t love a dedicated shoe party, right? 

Taking place at London’s swanky Haymarket Hotel, the swimming pool was brought to life with floating garlands and candles, drinks flowed as Lion Babe performed and fashion blogger Bip Ling subsequently hit the decks. Handmade in Italy, JF London is all about making a statement with your footwear with a vibrant collection for both men and women. The brand is set to make your shoes the focal point of any outfit thanks to an eye-catching palette of hot pinks, vivid blues and a scattering of neon hues. 


#Repost @ozzyshahstylist ・・・ Pool party with @#lionbabe #jflondon

A photo posted by JF LONDON (@jflondon_official) on

As we chatted with those in the crowd, we learned that the collection’s inspirations stem from some of pop culture’s most influential players like the Sex Pistols, Andy Warhol and David Bowie. Now we totally get those cool Ziggy Stardust-esque lightning bolts adorning key pieces from the collection. 

There are only a little over eight days until the collection launches online, but you can ease the wait with a sneak peek now at We could think of worse ways of spending an afternoon than ogling over a little shoe porn!