Gwyneth Paltrow and her Goop site get made fun of a ton. By now, the actress turned lifestyle guru is used to it – and she knows how to take a joke. Last week, Stephen Colbert spoofed the celebrity lifestyle brand trend in a hilarious spot on the The Late Show with his mock brand “Covetton House,” which sells extremely expensive artisanal, reclaimed and locally-sourced goods, sometimes crafted by actual bisons. Yeah, it was predictably funny and spot-on. But Paltrow and her team got jokes too.
In honor of Covetton and Snoop Dogg’s marijuana-based lifestyle site, Goop put together a little post to help the fellas launch their own brands: 6 Fail-Proof Tips For Launching a Men’s Lifestyle Site. Amongst their list of suggestions is get in shape (appearance is everything), learn how to effectively tell people what to do and, most importantly, pretend like you actually use the expensive stuff you’re selling. “You need to get out there and quickly establish that you don’t use run-of-the-mill appliances—at least in public. For example, our readers think the best green juice comes from gold-plated juicers; likewise, you want your readers to believe you actually have the one ring to rule them all. Not the one from Etsy. The one from Middle Earth.”
Sounds like pretty sound advice to us!