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Balmain x H&M Took Only an Hour to Sell Out Online

Jourdan Dunn Olivier Rousteing Balmain Kendall Jenner H&M

Image: Getty

Get ready to see everyone you know in a Balmain x H&M embellished dress. The collection sold out online in record time: just 60 minutes after it became available to shoppers at 8:00 this morning. At just 8:01, the site crashed (and we can personally account that the site wasn’t working due to “heavy traffic” as early as 4 a.m.) and the entire collection was gone an hour later, save for a few sizes and random accessories.

If you’re thinking of trying your luck in stores, we’ll save you the trip: those have been ransacked too. Shoppers reportedly camped out overnight and then pushed their way into stores, falling over themselves and knocking down racks in the process. However, if you’re still dying for a Balmain x H&M piece, prepare to spend your life’s savings and head over to eBay, where Kendall’s $549 blazer is selling for a mere $1,200.

And here we thought $639 was an exorbitant amount to spend on an H&M dress and that the high price point would turn customers off. Apparently, no cost, financial or physical, is too high for the chance to own one of Olivier Rousteing’s designs.

We look forward to the newest recruits of the Balmain army flooding our Instagram feeds with their #HMBalmaination posts.

[via Footwear News]