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World, Meet Fashion Santa

Photo: Yorkdale Mall Facebook

Photo: Yorkdale Mall Facebook

It’s going to be a very merry Christmas indeed this year because Santa just got hot.

Canadian model Paul Mason is putting his white locks and beard to good use this holiday season by transforming himself into “Fashion Santa” for Yorkdale Mall’s latest campaign, sporting festive wear with a hipster twist in the likes of Ferragamo, John Varvatos and Moncler.

“His crisp white beard, perfectly polished outfits and undeniable charm make him one of our favourite things about the season,” Yorkdale Shopping Centre wrote on its website.

The concept is for a good cause, other than making us feel guilty and weird about wanting to be on Santa’s nice list, with the shopping centre donating $1 to the SickKids Foundation for every selfie taken and posted with #YorkdaleFashionSanta.


It’s the most wonderful time of the year! #YorkdaleFashionSanta will be here tomorrow! Come take a selfie with him!Details on the blog:

Posted by Yorkdale Shopping Centre on Thursday, 26 November 2015

We’re so into this.

[Via Yorkdale Shopping Centre]