Globally recognised retailer ASOS has come under fire for allowing a “racist” listing on the site which featured a black man modelling a T-shirt with “Slave” written across it.
The design by Liverpool streetwear label Wasted Heroes was listed on ASOS Marketplace, the retailer’s vintage boutique sister site, but quickly received backlash on social media, with people unable to understand how the image made it online.
— Kerri (@Kerritweetz) February 2, 2016
Not sure what I’m more shocked by, ASOS promoting a clothing line called ‘Slave’ or the black male that was happy to model it..?!
— RA’ED (@RaedKhan_) February 3, 2016
ASOS trying to make being a slave indie pic.twitter.com/xDFTSS9ePG
— hails (@danhails97) February 3, 2016
@ASOS_HeretoHelp please tell me how a shirt with “Slave” written across it makes the cut for your site.
— PSL (@toasted_coconut) February 4, 2016
ASOS’ customer queries Twitter account quickly responded to the criticism, removing the listing and apologising for “any offence caused”. The online retailer Tweeted, “This was created by an independent seller on ASOS Marketplace and we took it down as soon as we saw it – sorry for any offence!” one Tweet read.
removed from the site, and we are now investigating the seller further. We apologise for any offence caused. (3/3)
— ASOS Here to Help (@ASOS_HeretoHelp) February 2, 2016
The Seller has also apologised, admitting that it “was really extremely stupid of us” and that they intended for the shirt to be about “being a slave to the label”.
@Urbanimated sorry, this wasn’t meant to cause any offence and was about being a slave to a label. It really was extremely stupid of us
— Wasted Heroes (Russ) (@WastedHeroes) February 3, 2016
Wasted Heroes is still available on ASOS Marketplace.