Target’s latest designer collaboration has been announced and the retailer is partnering with none other than Finnish design house Marimekko. The collaboration, first announced live on Good Morning America, will include over 200 print-centric pieces that run the gamut from outdoor decor to apparel and accessories. There’s a paddle board, hammock, printed swimsuits and even parachutes. Marimekko for Target ranges from $7.99 for sunscreen to $499.99 for the paddle board, with most items falling under $50.
The Target team traveled to Helsinki, where Marimekko is rooted, where they experienced the local culture firsthand. The “eternal summer” feeling and “carefree outdoor living” inspired the collection’s playful vibe. “Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration,” said Marimekko president Tiina Alahuhta-Kasko. “The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.”
Look out for the Marimekko for Target line this spring. It hits Target stores and Target.com on April 17.