The thigh gap is one of those troubling #bodygoals dominating our Instagram feeds. In bikini shots and workout photos, women and girls alike idealize the gap between their thighs. On the journey to thinness (but not necessarily healthiness), many consider the thigh gap a benchmark of sorts. They measure the distance between their thighs and share their results proudly. Our collective fixation with the thigh gap is quite disturbing, given that most human beings aren’t naturally shaped that way. A new “jewelry company” puts a spotlight on that unhealthy obsession.
Designed by Soo Kyung Bae, the Singapore-based jewelry line is aptly titled TGap Jewellry. On the e-commerce site, you’ll find six unique styles ranging in price from $175 to $195. TGap Jewellry features dangling necklaces, worn draped over the hips, coupled with a sleek pendant designed to hang in between your thigh gap.
Chances are, the thigh-gap-obsessed women who purchase this jewelry are hoping to fit an unrealistic standard of beauty. Maybe they feel pressure from social media to increase the space between their legs by any means necessary. Once these women try to complete their purchases, however, they’re redirected to a message that may change their lives: “TGap Jewellery is a fictional company that sells jewelleries designed for thigh gaps. It is launched to catalyze a debate on unrealistic body image social media portrays.”
The website is actually a ploy to bring attention to the thigh gap as a dangerous body goal. Designer Soo Kyung Bae told Dezeen: “By using outrageous products, I hope to bring a provocative jolt that leads us to ponder and reflect upon what we are like as a society and the absurd things we value and obsess over – as well as how this creates unnecessary pressure for women and girls.”
Hopefully Bae’s thigh gap jewelry — and the message behind it — will make women think twice before embracing and perpetuating damaging beauty standards.