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First Look: Beyoncè Reveals New Athleisure Line, Ivy Park

Beyoncè’s clothing line is finally here. The athleisure brand, a collaboration with Topshop owner Sir Philip Green, is called Ivy Park. It’s a nod to the park Beyoncè ran in as a child, her own company, Parkwood Entertainment, and her daughter Blue Ivy.

Earmarked for women who run, weight train and do yoga, the line will be sold at 12 retailers including Topshop, Nordstrom and Selfridges. It officially launches on April 14. Today’s rollout includes an ELLE Magazine cover and a video on the Ivy Park YouTube page.

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In the clip, Beyoncè models Ivy Park designs while recounting her experiences running in the morning as a child. Most importantly, Blue Ivy has a glorious cameo dressed in Ivy Park as the mother/daughter duo sport matching top knots.

The superstar hopes to “support and inspire women” through the line, which is being produced by Parkwood Topshop Athletic Ltd., a company owned by both Beyoncè and Sir Philip Green. If only the line came with Beyoncè’s abs and curves…


[via WWD]