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Opening Ceremony’s #Pride Collection Benefits Victims of the Orlando Shootings

None of us have been left unaffected by last weekend’s shooting at the Pulse Nightclub in Orlando, which saw 49 dead and 53 wounded. June being Pride Month, Marc Jacobs seemingly timed the release of his symbolic fall ad campaign to underscore the strength and resilience of the LGBTQ community. Post Pulse, Jacobs’ portraits took on even greater meaning. Opening Ceremony, meanwhile, was slated to release a Pride collection commemorating some of New York City’s most iconic LGBTQ outposts. In an expression of solidarity, all profits from the line will go to the Pulse Victims Fund, providing aid to victims of the tragic events in Orlando.

Opening Ceremony announced the collection with an Instagram post, stating that the line is a response to “seeing so many iconic #LGBTQ landmarks close down.”

“We are celebrating Pride this year by highlighting bars that have been so essential to the social life of New York…Now more than ever, we stand behind these establishments that make our community strong,” Opening Ceremony co-founder Humberto Leon added in a press release.The range includes tees, sweatshirts and caps featuring the insignias of five LGBTQ bars that have served their patrons as much more than watering holes. The legendary Stonewall Inn, for example, was the site of the 1969 riots that launched the gay rights movement. Then there’s The Eagle (voted best leather bar by New York Magazine), Monster, Meow Mix and Cattyshack.

Opening Ceremony’s Pride Collection is available to shop now on the company’s website. A true statement piece will run you between $25-$60. If you’d like to cut out the middleman and donate directly to the Pulse Victims Fund, click here.

[ via i-D ]