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Instagram @Willitlookgoodonmethough Shows How Lipsticks Really Look on Different Skin Tones

The fashion industry has a long way to go when it comes to inclusivity and has spent a large share of time up in the stocks for this offense. However, as there’s no technical size requirement to fit a lipstick or biannual shade showcase, the beauty industry often gets away with ignoring the diverse needs of its clientele. Makeup artists are criticized for not having the tools to prep non-white runway models, but mainstream makeup companies get away with predominately casting fair-skinned, thin models with patrician features. Enter actresses Michelle Meredith and Piaget Ventus, who moonlight as beauty bloggers, demonstrating how an assortment of lipstick shades will look on their different complexions.

Their joint Instagram account, snappily titled “willitlookgoodonmethough,” currently boasts upwards of 7,500 followers. In each post, the two women pose side by side wearing the same lipstick, captioning the image with the brand, name and price of the product. They include any comments they have, be it personal anecdotes (“Tryna channel our inner #HarleyQuinn right now…Thanks @notrosieperez for the recommendation we #LOVE” on a blue-lipped snap) or reviews (“I liked this at first… but it didn’t stay glossy. Looked kind of faded real quick,” Piaget said of Revlon’s Colorstay Lipstick in Always Sienna. Her colleague, not afraid to dissent or keep it real, held, “This is an oldie but a goodie for me.”).

“Piaget is the only person I know who loves lipstick more than I do,” Meredith said in an interview with Mic. “Sometimes we’d swap and I’d try something on and be astounded by how different it would look on me, and vice versa.” 

“We both follow all these amazing makeup pages that show new brands and colors, but most of those beauty bloggers don’t look like me, which makes buying a $30 lipstick based on their recommendation kind of risky,” Ventus shared. 

And thus an idea was born: “We want to make lipstick relatable, attainable and represent a wider and often ignored group of people,” Ventus explained. “We want to do the homework for you so that you can just have fun and play.”

Six weeks in, the girls’ brilliant idea is paying off. Their commenters are happy and loyal, proving not only that there is ample space in the beauty industry for initiatives that address the lack of diversity in product spots but that, with clever friends and an eager Instagram community at your fingertips, anything is possible. We’d like to see them get some more friends involved and showcase a wider range of skin tones, but in principle, kudos to you, Michelle and Piaget!