When we think Katy Perry, we think bold personality, cute little kitties, anthropomorphic cupcakes and prismatic wigs. Which is why we were unsurprised to see that the pop princess’ new shoe line, made in partnership with Hong-Kong-based Global Brands Group, looks like a pair of Rochas heels married some Jeremy Scott jellies and reproduced (like) bunnies. And we mean that in a good way.
This is only the first of many creative projects we can expect from the Covergirl and Coty collaborator and Global Brands Group, whose business relationship will extend over the next several years. “This is an actual business for me; it’s different from some of my other things that are more endorsements. This is a real creation, a 50-50 deal. I’m not doing it because of anything other than it’s my baby and I need someone to help me distribute it across the world. I trust Global and I need their expertise, so it’s going to be one of those things that in the long run will hopefully pay off. I just have to pay attention every step of the way and learn a lot and apply it,” she told WWD. In other words, an accessories and even apparel line may be in our future.
Katy Perry’s new shoe line includes bushy-tailed d’Orsay flats; Image: Rony Alwin/WWD
But we digress. The eye candy-filled first collection from Katy Perry Footwear features a slew of sandals, sneakers, stilettos and pumps in materials from lucite to vinyl and bold prints ranging from metallics to florals. To top it off, the shoes are affordably priced between $59 and $299 (“I didn’t grow up with any money and I was always getting by by the skin of my teeth, so affordable is just ingrained in me,” the singer explained).
Shoes on shoes on shoes; Image: Rony Alwin/WWD
As noted, much of the more than 60-piece Spring 2017 collection, which was in part inspired by Perry’s considerable travels, touts the singer’s quirky, costumey style. Picture Cuban cigar-shaped stilettos, Grecian sandals embellished with beady evil eyes, green mesh shooties decorated in dollar signs, bunny-eared flats complete with bushy tails…you get the idea.
“I have a two-car garage full of shoes and my dream is to bring personality shoes to the marketplace at an affordable price for women [ages] 16 to 40 or beyond,” says the newly minted shoe designer, who credits originals like Charlotte Olympia, Sophia Webster and Kurt Geiger for her inspiration (and many of the occupants of said garage).
Get a glimpse of the first-ever Katy Perry Footwear ad campaign below (it debuts in full in January) and set aside $300 now for your own pair of statement-making heels, coming this spring.
A behind-the-scenes shot of Katy Perry for Katy Perry Footwear; Image: Rony Alwin/WWD
[ via WWD ]
