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Watch: Kate Spade’s Hilarious See-Now-Buy-Now Video Stars Ali Wong and Zosia Mamet

Opening Ceremony gets it. Kenzo gets it. Kate Spade gets it. The secret to owning Fashion Week isn’t a runway show with a three-hour-long wait (cough, Kanye, cough) or an extravagant party with a guest list whose combined security force puts the Secret Service to shame. It’s self-awareness. It’s humor. It’s creating a beautiful line and hiring sharp-witted #GirlBosses like Carrie Brownstein and Ali Wong to help give it a stage.

This year, Kate Spade New York decided to approach Fashion Week a little differently. While the fashion set bemoaned the loss of the brand’s reliably awesome party-slash-presentation, we knew something great was coming.

Case in point: What could be better than a hilarious, star-studded, Kate Spade-filled show (as in fashion but also TV)? Hoping to reach a broader audience with its see-now-buy-now wares — and really reel that viewer in — Kate Spade has developed an ongoing series entitled “Miss Adventure.” And if the pervasiveness of the term “Netflix and chill” proves anything, it’s that the key to our hearts (and wallets) is scripted mishaps. 


three #missadventure leading ladies are about to take center stage. will you be watching?

A video posted by kate spade new york (@katespadeny) on

To coincide with New York Fashion Week, the brand just released yet another clever #MissAdventure webisode via its website and YouTube channel (we’re now on season two, episode two). In it, Zosia Mamet, Ali Wong and Sarah Jones gather at the Rainbow Room, where Kate Spade hosted its Fall 2016 presentation, to prepare for a “women in comedy” event. Hilarity and product placement ensue.

Check out the full video above, and if Ali Wong coaching her daughter through going number two isn’t enough to get you laughing out loud and buying phone cases, check out “Miss Behavior,” the brand’s spin-off series featuring Poppy Jamie, below. Then head over to Kate Spade to snatch up the comediennes’ enviable on-screen looks. Our only questions are these: Will Kate Spade be back with a presentation for Fall 2017 and are Ali Wong’s glasses Kate Spade, or Baby Cobra’s own?