The journey of the United Colors of Benetton is something to marvel over. Starting with humble beginnings sold door-to-door to becoming a fashion empire and one of the industry’s longest-running, influential brands. Unfortunately, the company has been underperforming in recent years, losing 180 million euros in 2017 alone. In a bid to turn things around, Benetton has just appointed Jean-Charles de Castelbajac as the new creative director of the company’s men’s and women’s divisions.
Known for his use of bright colors and mix of pop and punk aesthetic, de Castelbajac made his debut into the world of fashion in 1968 when he created a label in collaboration with his mother.
Benetton and de Castelbajac have a similar affinity for playful use of color. “United Colors of Benetton and I have always had the same vision of fashion, characterised by a passion for knitting, and a love for vibrant colours and pop,” de Castelbajac said. “Together, United Colors of Benetton and I will seek to create the wardrobe of tomorrow, bringing beauty and style to everyday life, at affordable prices for everyone. ”
De Castelbajac’s first collection for Benetton will be out by 2019. Here’s hoping he’s the pop of color the company has been needing.
[ via Fashion United ]