Experimental fashion label Pyer Moss just released a collaboration with sports brand Reebok for Fall 2018 entitled “American, Also.” The collection was featured during designer Kerby-Jean Raymond’s New York Fashion Week show last February (the brand’s second collaboration, American, Also. Lesson 2, was included in the Pyer Moss Spring 2019 show).
The collection was inspired by the black cowboys from the Wild West era of the 19th century. The campaign photos kept with the theme by featuring exclusively black models at a horse ranch wearing the collection’s mixture of unisex hoodies and sweatpants. The Western theme is distinguishable on the flared pants, which are inspired by iconic cowboy pants. Another remarkable piece is the sweater made to look like a Western shirt, which is characterized by its button down and collar.