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Opening Ceremony Wants to Change the World With This Cotton T-shirt

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There is nothing spectacular about a white cotton T-shirt. However, when printed with slogans or images, it’s a powerful means of expression. Capitalizing on this concept, Opening Ceremony and partner Cotton, Inc.are out to prove a T-shirt can change the world with its new The Most Powerful Tee. The unisex tee is customizable with a blank square printed in front and a fabric marker is included for the wearer to write their own message.

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The vision of the collaboration is for wearers to have the freedom to express themselves by writing slogans or phrases they feel strongly about within the box. The T-shirt, then, is not just a collaboration between two companies but includes the wearer, as every tee becomes unique and personal.

Photo: Courtesy of Opening Ceremony

The Most Powerful Tee is available at Opening Ceremony for $85.