We definitely don’t mind rooting for the villain when it’s Michael B. Jordan. It was announced in September 2018 that the Black Panther star would be Coach’s first-ever global male ambassador and, like Coach’s female ambassador, Selena Gomez, he is expected to create an upcoming capsule collection for the brand.
Jordan welcomed the new year with a photo from his new spring campaign on Instagram, captioned, “So excited for my first campaign with @Coach. Showing it to you guys before everyone else. Had the honor to work with the best team, including #CraigMcDean. More amazing things to come in 2019.”
Coach released three more campaign photos including the one Jordan posted. The photoshoot features the actor posing with a vintage car in an abandoned park wearing a MA-1 flight jacket, the iconic Moto jacket and colorblock plush jacket. Each ad also shows Coach’s new Rivington Backpack, Metropolitan carryall and Rivington belt bag.
Coach’s new leading man really brought the heat. We are excited to see more products drop for the Spring 2019 collection and for what Jordan has in store for his own collection.