Since New York Fashion Week ended, we’ve examined every facet of the 10-day marathon from fall fashion trends to runway diversity. Now, a new study by First Insight Inc. looks at which New York-based brands resonated most with consumers.
The company surveyed 3,600 consumers about 16 designers and 294 styles to discover the top four brands. Elie Tahari emerged as the favorite brand among respondents aged 19-44. Participants over age 45 preferred Carolina Herrera.
While Carolina Herrera may have been popular among respondents over 45, the collection wasn’t so well-received in our forums. “Wow, this could be her first collection that I dislike,” Koibito confessed. Liberty33r1b echoed that sentiment, saying, “I love it, but it lacks something…”
The study also found that men leaned toward Ralph Lauren as their brand of choice and Hervé Leger by Max Azria enjoyed the “largest increase in positive sentiment” with a 10% gain from last year. (more…)