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Retailers Are Collecting Your Data to Make Shopping More Personal

Image: WENN

Image: WENN

Retailers these days are getting all up in your biznazz, but don’t worry — it’s just because they want you to buy more of their stuff. The Business of Fashion reports that the growing trend in retail is gathering information on customers to create unique, curated shops to entice the shopper on a personal level.

Web analytics seems to be a huge part of this with retailers using data like location, personal taste and past purchases to create a specific shopping experience for customers. On the Internet, e-tailers like Net-a-Porter are using this information to build custom stores for each customer, though there is hope that this data can translate in real life. Burberry’s app allows shop staff to store data on each customer like past purchases in order to help better pinpoint what each customer wants and how to sell it to them. Rebecca Minkoff’s connected SoHo flagship has a similar program. It can keep tabs on what items you buy, or even just try on without purchasing. It is all about collecting the right amount of data, so stores can have a more accurate profile of consumers.

Though data collection on the Internet isn’t a new thing, retailers are now trying to bring that experience to life both online and in stores. Of course, for all you Ron Swanson types out there, this method could sound a little invasive. But it looks like you’ll have to get used to it because retailers will do anything to increase sales, and if gathering information on your past purchases is what it takes to sell you another blouse, so be it.

[via The Business of Fashion]

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‘Pretty Little Liars’ Star Shay Mitchell Launches Limited-Edition T-Shirts

Amore and Vita T-Shirt Brand Co-Launched By

If you already love the casual-cool style of Shay Mitchell, the Canadian actress and star of ABC Family’s Pretty Little Liars, get ready to indulge a bit more with her co-founded brand Amore & Vita, now available at Canadian e-tailer eLUXE. Launched with Shay’s best friend and business partner, Michaela Blaney, the limited-edition collection of Los Angeles-inspired, cheeky graphic tees and tanks helps celebrate the brand’s relaunch and blog.

Amore & Vita’s soft, cotton T-shirts ($35 to $45) aim to fit any style, dressed up or down. Wear a tee with your favorite stilettos and a leather jacket, or throw on some ripped jeans and fashion high-top sneakers and you’re out the door. Shay recently wore the Unique Clique tee to a morning workout and Michaela sported the A&V logo tank under a leather jacket at a lunch meeting.

“The beauty of a tank or tee is you can dress them up or down however you want,” says Michaela. “Neutral colors make it even easier.” (more…)

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A Makeup-Free Julia Roberts Unexpectedly Lands Givenchy’s Spring 2015 Ad Campaign (Forum Buzz)

Are celebrities the new models? Madonna stars in Versace’s Spring 2015 advertising campaign and now Givenchy has tapped Julia Roberts for its brand new campaign, released earlier today via Mert Alas and Marcus Piggott, the Turkish duo and long-term favorites of Givenchy designer Riccardo Tisci, captured the Pretty Woman actress with no makeup and posing without flashing her signature million-dollar smile as she showcased Tisci’s coveted collection for the luxury French brand.

Ad Campaign Givenchy Spring 2015 Julia Roberts


Naturally, our forum members are voicing their opinions inside the thread with mixed reactions. “I find her to be a great choice. Totally unexpected and I like it,” shared a surprised happytrail, who kicked us off on a positive note.

“Love this! Love Julia! Older women fronting major campaigns, should be the norm,” added mepps, also showing enthusiasm toward the campaign.

But the images aren’t sitting well with the rest of us and leave us disappointed. “What a surprise!! So happy to see Julia here, she rarely does fashion campaigns but the result is less exciting,” commented an underwhelmed chanelh.

“That’s totally unexpected… But I don’t think Julia really fits for a Givenchy campaign,” agreed Oxymore.

Ortemis certainly disapproved: “T.e.r.r.i.b.l.e. She made Madonna’s Versace campaign look like it came from heaven.”

Also sharing the same sentiments was Benn98, who exclaimed, “Ugh, another one!! What is this?? Ann Taylor or St. John?? The image is OK, but NOT suitable for a Givenchy campaign. I hope there will be more girls because Julia is just underwhelming for me. Why is Tisci trying to sell her as a catch, she books Marie Claire for Christ sake. That ‘American Sweetheart’ tagline is no longer relevant to her, that was many years ago! Oh and by the way, booking an anti-fashion actress isn’t exactly a novel move.”

Are you excited to see Julia land Givenchy’s ad campaign? Check out some more images and share your own opinion inside the thread here.

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Everything Kate Middleton Has Worn So Far on the Royals’ Trip to America

Image: Getty

Image: Getty

This weekend, while some of us were huddled in our living rooms avoiding the dreary, drizzly weather, Prince William and Duchess Kate Middleton arrived in New York City on the first leg of their visit to America. Will and Kate are no strangers to dampness and drizzle, so they set out on their official visit, smiling and waving for the cameras in true royal fashion. Of course, we will be tracking their every move during their stateside trip and keeping tabs on every single thing Kate wears. Below, the sartorial exploits of the Duchess of Cambridge: American edition. (more…)

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Ksubi Eyewear Launches Online Store


Photo: Ksubi Eyewear

People, Ksubi is well and truly back in business. After a brief receivership hiatus late last year, followed by a comeback collection the following October, Ksubi is making the most of its return with the launch of a stand-alone online store created specifically for its eclectic eyewear range. 

The store has opened with Ksubi’s current Spring 2014 collection and the capsule line of original Ksubi eyewear designs, just in time for summer. Ryan Nix, designer for Ksubi eyewear, says in a news release, “The new store provides us with the opportunity to showcase the current range in its entirety along with a limited supply of hard to find Ksubi classics.”

But the store isn’t just about showing off its edgy sunglasses within a visually-pleasing online layout — apparently the online shop was born to cheer up Ksubi lovers both locally and globally. “The past few seasons has seen continued success for the Ksubi eyewear brand and as the global fan base grew, we were eager to provide a home for international customers to shop the eyewear collection,” Ryan says.

If you’re keen to check out the extensive range, with prices ranging from $159 to $289, head over to Ksubi Eyewear’s new online store here.


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Yumi Stynes Fires Up at “Sexist” Journalist Who Criticised Her 6-Month-Old Baby’s Outfit

Yumi Stynes has fired back at journalist David Campbell and called his actions “sexist” after the writer criticised her 6-month-old baby’s red carpet outfit on The Daily Telegraph‘s Sydney Confidential column.

David wasn’t impressed with the fact that Yumi’s bub, Mercy, wore only a nappy to the Sydney premiere of Paddington, deeming the half-naked getup as a “fashion faux pas” which looked “plain weird.” A father himself, David even went on to suggest that the only worthy excuse for such minimal clothes would be a “poo explosion” en route to the premiere.

Yumi Stynes

Photo: Don Arnold/WireImage

As you can imagine, Yumi wasn’t happy. The media personality took to her Twitter account yesterday afternoon to express her disgust at David’s comments, suggesting that men control the way women, of all ages, dress. Here’s what she had to say: (more…)