WHY SO SERIOUS?

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Sasha Pivovarova is finally ‘available’ after her three year Prada contract, and now she is getting more and more coveted by the industry, fronting five campaigns this season. One thing I noticed, she is really rocking her famous stare in most of them. 

John Galliano 

 Giorgio Armani

 Longchamp (with Kate Moss)

 It is really good to see her doing so well post-Prada. The first year coming out of a long term exclusive contract is always important for any models. Natalia Vodianova did well post-Calvin Klein, logging Louis Vuitton and now Guerlain. Same with Toni Garrn…and you know what is happening to that girl now. These days, no matter what, a contract with either Prada and Calvin Klein is still the one big ticket that can propel anyone to No.1 model stardom.

All eyes are on the current under-Prada-contract Ymre Stiekema.  She didn’t really cause a stir at first, but she was quite impressive in last week’s couture shows— second in line at Dior and closed Valentino.

It’s hard to compare her to Sasha but time will tell whether a conventional beauty can still produce the same impact.

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