Amber Valletta, Emmy Rossum and Other Stars Embrace the H&M Conscious Collection

Eco-conscious fashion doesn’t usually bring to mind rich embellishments, luxe fabrications and elegant glamour, but the H&M Conscious Collection is looking to change that. The sustainably-sourced line, which includes flamenco and boho-inspired pieces in a sumptuous color palette, hits stores on April 10 — but celebs like Amber Valletta, Penelope Cruz, Emmy Rossum and others are already all over the collection, proving they’re both style- and eco-conscious.