Blake Lively’s Maternity Style Is All Preserve Everything

Every celebrity knows that the best promotion is self-promotion and when you’re at the head of a newly-launched lifestyle site, you’ve got to get people buying your stuff. There’s no better way to do that than actually wearing some of the wares you’re peddling, and Blake Lively is on it. The actress and burgeoning lifestyle guru has stepped out these past few days for the first time since announcing her pregnancy. And with nearly every appearance, she’s worn something she’s currently selling on her website.  

It makes sense. All eyes are obviously going to be on Blake and her bump — may as well take the opportunity to sell some stuff at the same time. Can’t knock the hustle.

Below, a few of Blake’s Preserve-tastic pregnancy looks.