New York City’s Fifth Avenue Louis Vuitton mega-store is being wrapped in vinyl for the holidays by Takashi Murakami. WWD is reporting that the installation will cover the entire store with the iconic Monogram Multicolore print the artist designed for the luxury house. The New York flagship will be the only one to have the vinyl display which is signed by Murakami.
Daniel Lalonde, president and chief executive officer of Louis Vuitton North America told WWD that “the idea to wrap the Fifth Avenue maison in Monogram Multicolore came about earlier this year in an effort to do something truly unique for the holiday season and that the store’s white and glass facade lends itself to a variety of creative ideas.” Lalonde adds that LV “wanted to do something that was festive and exceptional, but at the same time true to the brand. Throughout the past year we have collaborated with Takashi Murakami on a variety of projects and thought his Multicolore print, displaying the Louis Vuitton monogram in 33 cheerful colors, would be a perfect combination of tradition and excitement.”
In addition to the installation, there’s also the “Bag Bar,” which opened in September and is located on the flagship’s mezzanine level. The bar, designed by Peter Marino and Advanced Animations, comes complete with bar stools and an installation of moving display fixtures to highlight different handbag styles.