NEW MARC JACOBS FRAGRANCE

 
Marc Jacobs will be following-up his best-selling Daisy perfume (launched in 2007) with Lola. Slated to hit in the fall, Lola has been described as more sensual than Daisy. Jacobs noted — “where Daisy is more innocent and sweet, Lola is more sensual.  The name conjures up a flirtatious, warm spirit. It was the first thing that came to my mind, and I was very insistent with Coty that this had to be the concept. It just felt natural in contrast to Daisy.” 
 
 
 
Karlie Kloss will appear in advertising ads (slated for September magazines), photographed by Juergen Teller.
 

Images courtesy of the Fashion Spot forums.


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