The 5 Most Controversial Fashion Ads Ever

#4: Yves Saint Laurent’s Opium Fragrance Campaign By Steven Meisel

Image: Anothermag.com

Newly-appointed Creative Director of Yves Saint Laurent, Tom Ford, sent out shock waves with his take on the French fashion house’s classic Opium fragrance back in 2000. The campaign image captured by Steven Meisel featured a red-headed Sophie Dahl wearing nothing but a pair of gold sandals with matching jewelry, posing in a sexual manner. The provocative shot was deemed unsuitable for children’s viewing and was later removed from billboards around the world — making it the most complained about fashion image in history.

Related: The Top 5 Most Controversial Vogue Covers Ever Published

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