The Best 4 Volumizing Shampoos

Sometimes your hair can feel lifeless and flat. It can go limp and lose all of its bounce and luster. Or maybe you just don’t have that much hair and want to make it look thicker. So what are you going to do about it? There are products out there to attempt to help add volume and bounce back into your hair, but it all needs to start at the source with a volumizing shampoo that doesn’t weigh your hair down in the first place. Here are the 4 best volumizing shampoos we found for runway-ready hair.

PURA D’OR Original Gold Label Anti-Thinning Shampoo

Get thick hair with tons of bounce.

Infuse your hair with life. Make it glow and flow for joy by giving it tons of volume while supporting a vegan and cruelty free company. Get all of these benefits with the purely made PURA D'OR Original Gold Label Anti-Thinning Shampoo.
Top Pick

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PURA D’OR Original Gold Label Anti-Thinning Shampoo is an exotic formula made to bring life back to any hair type. It has been clinically tested and proven to make hair thicker and stronger while providing bounce and shine with all natural plant-based ingredients. It’s even vegan and hypoallergenic. 


  • Good for all hair types, making it great for households with multiple people
  • Vegan formula is cruelty-free
  • Plant-based ingredients provide great nutrition for your hair
  • Great for men and women
  • Creates a lot of volume and shine


  • Expensive
  • Does not come with a lot of product

ArtNaturals Organic Moroccan Argan Oil Shampoo

Great for bouncy curls that shine.

Curly hair is completely different than other hair types. It needs tons of moisture to aid in volumizing, whereas other hair types need less. You also want a cruelty-free product with organic ingredients so you can ensure that it is safe to use. You get all of those qualities with ArtNaturals Organic Moroccan Argan Oil Shampoo.
Best for Curly Hair

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ArtNaturals Organic Moroccan Argan Oil Shampoo is sulfate, paraben, and phthalate free. It is made with organic ingredients that are vegan-safe and cruelty-free. All of the high-quality ingredients are ethically sourced so you can truly feel good about your purchase. It will drench your hair in moisture and make your curls bounce and swing as nature intended–without weighing your hair down to flat town. 


  • Argan oil both moisturizes and protects
  • Your hair will have less frizz and breakage with more bounce
  • Reasonably prices and comes with conditioner
  • Safe for color treated hair
  • If you don’t like it, the company will replace it or give you a refund


  • Too heavy for finer textures
  • Can cause build-up if not rinsed properly

GIOVANNI Root 66 Max Volume Shampoo

Fight those fine hair blues.

Fine hair can easily be bogged down. It an be lifeless, limp, and blah. It is easy to weigh it down with too much product, or the wrong products. When you do find something that helps that flat hair live up to its full potential, it is often full of chemicals and ingredients that can be damaging or bad for your skin. With GIOVANNI Root 66 Max Volume Shampoo you get the best of both worlds.
Best for Fine Hair

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GIOVANNI Root 66 Max Volume Shampoo is made with horsetail extract which is known to contain silica and selenium, both of which promote healthy, lustrous hair. This shampoo won’t weigh your fine hair down or cause it to go limp. It will protect it and help keep it free of build-up which will allow it to bounce back to life.


  • Smells amazing
  • Cleans well
  • Helps hair be bouncy and flowing
  • Protects your hair from damage
  • Comes with lots of product


  • Not enough moisture for textured hair
  • Can be drying

Ethique Eco-Friendly Solid Shampoo Bar

Waste Nothing. Lift Everything.

Are you worried about the environment? So are we. That is why we made sure to include a zero waste product. Have you heard of shampoo bars? They are pretty neat. They look like regular bars of soap, but they are made of shampoo. When you are on the hunt for some lift and pep, and you also want to stay eco-friendly, you should try the Ethique Eco-Friendly Solid Shampoo Bar.
Most Eco Friendly

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The Ethique Eco-Friendly Solid Shampoo Bar in Sweet and Spicy is an easy to use shampoo made in bar form. It contains no soaps, plastics, or palm oils. It does, however, contain lots of vegan and cruelty free ingredients. Salt is what gives this shampoo bar its ability to lift your hair to new heights, and the orange, cinnamon, and ginger are all pieces to the puzzle that is this ingenious bar of awesome.


  • Vegan friendly and cruelty free
  • Soap free
  • One bar lasts as long as 3 bottles of shampoo on average
  • Compostable packaging
  • TSA friendly and great for travel


  • Takes time to get used to
  • Does not lather as much

Frequently Asked Questions

What does volumizing shampoo do?

It cleans your hair and helps the roots get some oomph. Volumizing shampoo is usually pretty good at removing buildup to allow your hair to live up to its full potential.

Do I need volumizing shampoo?

Is your hair limp and lifeless?

What should I look for in a volumizing shampoo?

Get to know your hair type. Is it fine or curly? Is it thick or thin? Is it long, or short? Dry or oily? Figure all of that out, and then pick a volumizing shampoo that coordinates to your needs.