News & Runway

Liberty of London on a Roll

Liberty of London has been on an international roll this year. After raising their profile with an incredibly successful Target collaboration, the brand – which takes its inspiration from Central London’s famed Liberty department store – has announced that it will be branching out into a namesake men’s wear collection.

Sure to be colorful and print-heavy, the collection will be developed via a licensing agreement with Slowear Group, an Italian manufacturer, and will consist of 200 pieces.

The line will be on display come June, when the Spring 2011 line has its unveiling in Milan. 

Liberty has been designing their items in-house since the label’s 2005 inception, and this is the first licensing deal that they have signed.

The British label, favored by industry insider Simon Doonan, turned to Slowear because of their years of know-how in the industry, and their reputation for precise tailoring.

We can expect fitted men’s shirts, trousers, outerwear, and knitwear made from a variety of Liberty’s signature prints.

According to WWD, the prints will be "reedited by an international design team with a modern sartorial-meets-Swinging London vibe."

The men’s line will be carried in the Liberty London store and in about 200 retailers in the U.S, the U.K., Italy, and Asia.

Word is that Liberty is also on the lookout to get into women’s wear via a similar licensing deal. Stay tuned…