News & Runway

London Fashion Week: The Excitement Begins

While the rest of the world has been afflicted with summer fever, the fashion elite are planning our winter wardrobes.

Come September, just as we start breaking out our fall knits, we’ll be getting clued in on Spring/Summer 2011 trends.

London Fashion Week might just be the hottest ticket these days – recent seasons saw the return of Pringle of Scotland, Matthew Williamson, and Burberry Prorsum.

While we love these designers, it’s Giles Deacon’s return  we’ve been waiting for; we are itching to see his jaw-dropping creations grace the runway at Somerset House.  

Last season, Londoners were given a taste of Deacon frenzy with an accessories presentation, and come September, the London fashion pack will be reeling with excitement as Giles returns from Paris. 

“Giles is a quintessential London label,” Deacon has said about his return to the UK, “and I am extremely happy to be showing in London after two successful seasons in Paris”.

Alexander McQueen’s heartbreaking suicide all but ruined last fashion week, with a 1-minute silence, and dedication wall centered in the main presentation room. This season, the British fashion crowd can pay their respects to the creative genius at the Alexander McQueen memorial.

The Acne show will definitely be a hit. The Swedish fashion house has an unparalleled cult following that is sure to cause a stir among fellow fashion enthusiasts; we’re in the market for shoes, and are eager to slip our feet into their covetable designs.

Jonny Johansson, Acne’s Creative Director said about London, “For me [it] has a great energy and momentum at the moment. I love the English way of clashing heritage and contemporary.”

A whole day will be devoted to menswear, spearheaded by such talents as James Long, Katie Eary and J W Anderson, resulting in Savile Row magic. Ozwald Boateng, who has suited and booted a flurry of fashion ingenues, will be closing the menswear segment by bringing in a stronger focus on British menswear talent.

London Fashion Week continues to grow, with its strategic relocation to the scenic Somerset House, and a plethora of designer heavyweights will be in town. London is the city to watch.