News & Runway

Erdem S/S 2011: London Fashion Week

Thirty-year-old London-based designer Erdem Moralioglu has had quite the year. His list of achievements includes dressing Michelle Obama and winning the British Fashion Council/Vogue Designer Fashion Fund. The Fund awarded him a £200,000 prize to develop his business into a global fashion brand.

For Spring 2011, the designer continued to explore his signature 3-D floral prints. Along with designers like Dries Van Noten, Moralioglu is known for his gorgeous prints. 

The show took place in a garden square in central London. It featured a ballet-inspired collection, complete with ribbon-wrapped ballet slippers designed by Nicholas Kirkwood. Moralioglu’s designs had a beautiful airiness to them.

Although florals dominated the collection, his white lace dresses, like the show opener, will no doubt be a hit among brides-to-be.

Moralioglu executed his design with such precision, crispness, and love of nature, you can almost smell the patterns in his sharp, modern looks.