News & Runway

Etro S/S 2011: Milan Fashion Week

With so many designers citing 70s references in their spring collections, it’s easy to look at the Etro collection with slight disappointment. But, we must remember Etro’s history.
Founded in 1968 by Gimmo Etro, the family-owned company is famous for its kaleidoscope prints and paisley textiles. With this in mind, the spring collection is a modernized throwback to the label’s roots – and a successful one at that. The spirit of eclecticism and eccentricity runs through a cohesive collection of dresses and separates that exemplify easy, summer dressing.
Veronica Etro combined classic, sophisticated silhouettes with tribal-inspired patterns that, with a few exceptions, could easily be integrated into the modern woman’s wardrobe.

Matching patterned separates were shown alongside modern printed scarf dresses and casual pantsuits. Besides the trendy prints, a simple t-shirt dress and the voluminous, solid-colored peasant dresses were the standouts in a season filled with clutter.