Livestreaming has become mainstream in the past few seasons but Burberry decided to take it one step further this season. While we waited for the traditional runway show to commence in Kensington Gardens, followers of Burberry's twitter account got a chance to see the looks seconds before they exit for the runway in the first ever 'tweetwalk.' It’s official; the public has just as much, if not more, access than the show attendees. As for what was actually shown, Creative Director Christopher Bailey presented a surprisingly autumnal collection. It looked like summer on the outside of the greenhouse shaped tent venue but inside it was all woven natural fabrics, leaf tones, and warm outerwear. The designer described the collection as upbeat and nostalgic and Britain’s favorite heritage brand definitely lived up to the promise.
Trench coats were shown with tribal influences and added tulip shaped volume and artist Henry Moore’s textile designs inspired hand blocked exotic batik prints. As an homage to the craftsmanship involved in the collection’s making, natural fabrics and homey crochet were throughout the collection. As another innovative venture, the outerwear and accessories were available to purchase directly after the show, not only cutting out the retailer for the time being but also confusing the traditional seasonal collections. Was Bailey’s decision to adopt a more fall appropriate palette a conscious protest against the now antiquated six-month season schedule? Maybe not, but it certainly shines a spotlight on the bizarre nature of continuing to show spring collections in fall in the age of instant news.