News & Runway

Samantha Cameron Brings British Style to America

Samantha Cameron is not only the wife of the British Prime Minister, David Cameron, but is also an ambassador for the British Fashion Council. She is currently accompanying her husband on his official visit of the U.S. and as a pioneer for the British fashion industry, she’s been heavily promoting British designers along the way. Cameron has a great sophisticated and elegant style, and seeing as she’s such an important player in the British fashion industry at the moment, let’s take a look at the British fashions that she’s been rocking stateside.

Cameron in Roksanda Ilinic 

Her first task once landing on American soil was to meet up with First Lady Michelle Obama and attend a mini Olympics day at a local school which was being held in conjunction with Obama’s anti-obesity campaign. For the occasion, Cameron opted for a bright pink belted Roksanda Ilincic top teamed with Joseph Peg trousers. It’s possible that Obama also wanted to support Cameron’s fashion goals as she chose to wear a L'Wren Scott lace cardigan, as the designer is the partner of British rock star Mick Jagger.

Cameron then cleverly chose to wear another piece by Roksanda Ilincic to attend a speech made by President Obama. She decided to team the colour-block dress with an Emilia Wickstead belt and LK Bennett heels, and was therefore flying the British fashion flag high once more. 

The Jonathan Saunders Present

Next up was dinner at the White House where Cameron wore a dress by emerging London based designer Alessandra Richwith heels by British high-street favourite Next. Like all good guests, she also brought along a present for Obama; a Victorian printed scarf by Jonathan Saunders, who is reportedly overwhelmed that something from his collection was chosen as the gift. Saunders is known for his bright prints, and even received the Lancôme Colour Award for his graduate collection after completing an MA at prestigious London based school Central Saint Martins. His designs’ characteristics are therefore the obvious choice for Michelle Obama as she is famously known for her brightly coloured dresses.  

It's clear that Cameron is giving British designers an international platform upon which to showcase their latest pieces, and consequently boost their recognition. Obama is similarly known to favour smaller independent labels over more widely recognised ones, and so their fashion agendas are clearly very similar. 

All Images: Grazia