News & Runway


Pairing swimwear with sports gear (to tie-in with the collegiate theme in their sportswear collection), Diesel showed their first swimwear collection in Miami this week. The show opened Mercedes-Benz Swim Week on July 18th. Swim week will run through the 21st at the Raleigh Hotel.

The models, which included May Andersen and a Miami singer  (in her modeling debut), walked over water on a runway constructed over the length of the pool.

Diesel’s S/S ’09 swimwear collection is made-up of 120 pieces for women, men, and children and will be found in a limited number of retailers including Saks Fifth Avenue and Diesel stores worldwide.

The CEO of Diesel USA, Steve Berkhold, said that Miami is a great fit for Diesel and that “with the energy of Miami and the energy of Diesel, it is the right place at the right time.”

Images courtesy of the Fashion Spot forums.