News & Runway

Peter Som Spring 2013 Runway Review

Peter Som is arguably one of the most reliable young designers at NYFW. Many say London is the home to the best print masters in the fashion world but Som deserves recognition alongside Saunders and Katrantzou for consistantly showing quirky prints in youthful ladylike silhouettes. His collections are always filled with super wearable separates with a bit of a rebel schoolgirl feel. Pale pinks and minty greens were shown alongside bright pops of orange and blue and there was something to suit everyone from the peplum-loving trend fiend to the marked fan, Michelle Obama. It felt slightly referential at times with hints of Christopher Kane's ghost fabric and crop tops that looked straight out of Sienna Miller's 2007 wardrobe, but it was all modernized by impressive prints and a subtlety that's often lacking with young designers. The brand's foray into denim, with hazy floral printed trousers thanks to a partnership with label Earnest Sewn was an undeniable success.

Collectons that target younger women often have a hard time keeping it sophisticated but with Som that's never an issue. You could just as soon see teenaged front row supporter Hailee Steinfeld wearing one of the printed knee-length skirts to school as you could see any red carpet walker in one of the expertly detailed cocktail dresses. Topped off with a striking beauty look that featured candy colored stripes and bright and bold eye makeup, this show was beautiful as a whole but is really more impressive when you look at its parts.