News & Runway

Tommy Hilfiger Spring 2013 Runway Review

There are only so many ways you can do Americana but Tommy Hillfiger manages to keep giving us something new, or at least interesting, season after season. This collection was a nautical affair; a celebration of everything from sail stripes to bermuda shorts. Hillfiger noted an American voyage as his inspiration, attempting to outfit his customer from Nantucket to Nairobi, but where the nautical elements succeeded, the safari lineup fell flat. 

The collection's strength was in its outerwear. We all know Hilfiger loves to make a blazer but it works and people love them. Most noteworthy were the two opening suits which have a touch of last season's pajama trend but not as literal. As beautiful as many of the pieces were, most notably the knitwear, it really translated as more of a resort collection than a traditional spring/summer. With many of the other names sharing the schedule, the collections are directional, innovative, and boldly staged and while Hilfiger has the staging down, the looks are almost too ready-to-wear. All together, it was a happy, saleable collection filled with pieces that will look great on the shop floor but a stand-out, it's not.