News & Runway

Burberry Prorsum Spring 2013 Runway Review

Burberry is often hailed as the shining star of London Fashion Week. The production makes it worthy of that title on its own but when paired with the star-studded front row and technological innovation, there's really no contest. They had a bit of competition this season with Jonathan Saunders and Topshop Unique also offering an enhanced online experience but Burberry's organization, and budget, makes it difficult to compete with.

The show, which ran an impressive 46 looks not including the trench coat finale, was a story of corsets, capes, jewel tones, and candy wrappers. Overall it was a good showing that is sure to do well editorially and in stores, but we can't help notice the obvious references peeking through. Like any heritage brand, Burberry is at its best when it's being self-referential and this season felt too trend driven. With the brand releasing lower than expected profits this year, this collection might be a ploy to attract the younger customer, but surely its roots are where the profits lie.