News & Runway

So Pinteresting: The Best of E-Commerce

The bread-and-butter of our Pinterest experience lies in the independent, artistic souls that inhabit its virtual pages. But there's something to be said for all the companies that have jumped on the bandwagon. While Pinterest is a great way to promote merchandise, how do you skirt the line between overt self-promotion and general great pinning? By moderation! Yes, companies should pin their merch, but showing a general interest in the Pinterest community at large (by showing inspirational imagery, behind-the-scenes action) makes their page look less like a straight-up catalog, more like a conversation. So this week, we found 10 of our favorite e-commerce sites which also happen to be great at Pinterest—click through to see our choices!