News & Runway


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Supermodel Gisele Bundchen has appeared in a photoshoot being carried in Elle magazine worldwide to highlight the issue of Aids in Africa.

The March edition of Elle has 20 million readers who will see the campaign. The magazine has teamed up with the commercial initiative (Red), which works with well-known brands such as Converse and Gap.


The 28-year-old Brazilian is pictured in a series of poses, including one where she is painting and another where she is eating spaghetti, which will appear in some 30 editions of the magazine.

She said: “I grew up in a country strongly affected by poverty. ‘On street corners you see kids doing things on the wrong side of the law.  The face of suffering isn’t an abstract thing for me, and I’ve always said to myself that if I could do something to help, I would.”


“Follow your instincts and your heart: if you are able to buy something and help others at the same time, why deny yourself the pleasure?”

(Red) is a brand created in 2006 by Bono and Bobby Shriver. Money is generated through its partners, who design and sell specific products and contribute a share of the profits to invest in African Aids programmes.