PROENZA SCHOULER KEEPING BUSY

Jack McCollough and Lazaro Hernandez of Proenza Schouler – who have just recently received the covetable award of being named CFDA Accessory Designer of the Year – guest edited the ninth issue of the Belgian fashion publication, A Magazine. Out this week, the magazine is guest edited by a different designer each season. They are the first Americans to do so.  Others have included Yohji Yamamoto, Martin Margiela and Riccardo Tisci.

Hernandez told The New York Times that they know A Magazine appeals to “predominantly an art or fashion crowd, people who have been there, done that…but we wanted to show a facet of America that hasn’t been showcased before. When we were asked to do this, it happened to be during the election, when America was having, for lack of a better word, a revolutionary moment. It was so cool to be American.”

The issue includes features about American photographers, tributes to land art installations and Marfa, Tex., a pencil drawing of Abraham Lincoln by Mathew Cerletty, and, on the cover, a portrait of Chloë Sevigny with stars on her face and red and white eyeliner.

While working on the issue the duo also prepared for their resort show which this year entailed an out of the ordinary presentation. The two designers asked three contemporary artists – Kalup Linzy, Haim Steinbach and Kembra Pfahler – to display their collection in their own style. Steinbach’s installation had Proenza Schouler accessories displayed on a white rug alongside dog toys, plastic onions, and a metal bed frame, while Linzy screened two music videos and Pfahler performed alongside go-go dancers decked out in Proenza Schouler wears.

Images courtesy of the Fashion Spot forums.

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