German-born, London-based supermodel Claudia Schiffer will soon be adding designer to her long list of fashion credentials.
Schiffer told the IHT’s Techno Luxury conference in Berlin that while she has yet to sign a contract, she is in the process of taking the steps to create her own line – “I’ve been in this business for so long and developed my name globally, but I have no product to show for it. And I would love to develop it now. I have no definite first product in mind, but I would love to do cashmere. It’s something I wear all the time myself, but I’d love to do something a bit more price-friendly. Plus a lot of cashmere lines are very classic and timeless, while I’d want to do it a bit more fashion. Or I could imagine doing handbags.”
Sometimes I wonder at what point these celebrity-designed fashion lines become insulting to actual designers.
The site boasts a blog, exclusive behind-the-scenes videos that highlight Wu’s recent collaboration with Alex de Betak on Spring 2010 collection, and a backstage gallery from photographer Greg Kessler.
