News & Runway


Only in a season full of sequined Converse sneakers, big velvet Marc by Marc Jacobs bows, and beaded Miu Miu socks could gold pomade be considered modest.

 But there’s no denying that the latest offering from Oribe is as decadent as it is demure.


The luxe hair care brand ups your sparkle quotient with its 24K Gold Pomade. Held in a gilded octagonal jar, the pot is full of solid gold styling product. A small scoop gives your locks a glowing halo; a bigger scoop gets you glossy highlights without the help of a colorist. 

It’s crushed gold minerals that give the pomade its color, but an array of vitamins and UV protectants that will leave your hair softer and stronger than before.

Slick it back, crunch it up, shake it out—like your favorite styling product, Oribe’s pomade lets you mold your hair into whatever shape you want (and doubles as a sheer highlighter for your eyes and cheeks when you’re on the run). 

Just be forewarned: It comes at a price. We’re not talking the $49, but rather, the metallic dust that coats your fingers for hours.

But then again, high-watt glamour doesn’t come cheap.

$49 at

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