News & Runway

Ethical Fashion: 5 Labels That Are Doing Everything Right



Daria Werbowy for Maiyet / Image:

From the Business of Fashion:

"Co-founded in 2011 by Paul van Zyl, a human rights lawyer, Daniel Lubetzky, an entrepreneur, and Kristy Caylor, a former head of merchandising for Gap Accessories and Product RED, Maiyet sources highly specialised and refined craftwork from artisans in off-the-beaten path places around the world, from Nairobi, Kenya and Ahmedabad, India, to the mountains of Peru.

But crucially, Maiyet isn’t “sourcing products from the artisans; we are sourcing skills and co-developing products with them that fit into our seasonal vision,” Ms Caylor told BoF. This distinction is the crux of the company’s business model.

Before Maiyet finds artisans with whom to partner, the label’s New York-based design team, composed of staff who have worked for global luxury brands like Louis Vuitton, Céline and Saint Laurent, develops a clear, focused creative vision."